If you supply building materials, you need to get innovative in your marketing. The chances are there are several competing firms offering similar building materials. The digital space offers opportunities to reach out to new markets, enhance your brand’s popularity, and drive sales volumes. Like in traditional marketing, you need to combine several methods to achieve your marketing goals.
Here are a few digital marketing strategies that can increase your lead generation and sales numbers.
Sell your building materials in marketplaces
A marketplace is a website that connects buyers and sellers. Sellers can showcase their products and buyers can make inquiries. Once a customer has found what they need, they can contact you or visit your site to make a purchase. One of the major benefits of the marketplace for building materials is that you get qualified leads. Many people who will click on your products will actually buy.
Strive to have your products in marketplaces that sell building materials to increase your chances of making sales. However, you can post your items on other
marketplaces across the internet. You should have someone on hand to respond to customer inquiries on time to secure sales.
Use SEO to drive organic traffic to your website
Your website is your virtual premises, and all other digital marketing activities point to it. You can use a search engine optimisation strategy to draw organic traffic to your site. When an internet user makes a query on a search engine, the web robots crawl the internet to find sites that provide relevant information.
Most customers will only open the first few search results on the first page. If you wish to be among these websites, you need to invest in SEO. This is an umbrella term for various activities that help your site rank higher in search results.
Some SEO activities you should consider include conducting keyword research and integrating keywords into your content. You should also optimise the performance of your website by increasing your page speeds, creating a responsive website, and making navigation easy.
Connect with your audience using social media marketing
Companies can use social media to communicate and connect with their markets one-on-one, as well as share valuable brand information. It also gives your business a human face as customers and prospects get to know what happens behind the doors. In the building materials market, social media helps you reach individual homeowners and small contractors who can make up a substantial part of your market.
You can open a page on platforms like Twitter, Facebook and LinkedIn. Once you have set up your pages, start creating content. Mix content so that you have sales content, information, and humour at different times to keep your audience engaged. You may also run ads and campaigns on these platforms.
Develop a content strategy
On the internet, content is king. The more engaging and valuable content is, the more likely it is to have favourable results. Customers who are buying building materials require information that helps them make the best choice of products for their construction projects. Therefore, your content should inform, educate and persuade them to buy.
Create a content strategy that determines which content you will be posting and when, the target audience, and the team members that will be tasked with the work. If you have several platforms such as blogs, social media platforms, forums, and marketplaces, plan the type of content to put on each platform and the goal you wish to achieve.
Increase engagement with video marketing
Videos have the greatest impact in modern marketing. Most people will watch video for much longer than they will read text. A while back, a study by Wyzowl found that video gave great ROI to 87% of video markets.
You can use video marketing to market your building materials in these ways:
- Show your products in action, explaining various features and qualities. For example, if you sell bricks, show bricks being used for construction and explain why they are the best. You can talk about high quality, pure, cheap, or sustainable construction materials based on your brand positioning.
- Talk about different subjects in the building and construction industry, ranging from the selection of materials to mix ratios, storage, strength and any emerging topics. This helps your business demonstrate your expertise in the subject.
- Highlight events that have happened in the company, such as community service, attainment of some certification, changes in the management, inclusion of new products, and any other positive news.
- Highlight testimonials from happy customers
Implement a few strategies and measure results. You will need to adjust several variables until you get the best mix that produces desired results. Besides, avoid spreading yourself too thin so that you are in control of all digital marketing activities. There are many more digital marketing strategies out there that you may want to try. However, the ones listed above are basic ones that can get you moving when marketing building materials online.