McDonald’s has introduced its first ever loyalty scheme in the UK to offer customers the chance to collect points for free menu items.
The loyalty scheme, which is called MyMcDonald’s Rewards, will be available for customers to sign up to from July 20 via the McDonald’s App, where they will earn 100 points for every £1 they spend.
Every penny spent equates to one point. Customers will be able to start earning and redeeming their points from July 20.
Collecting 1,500 points will allow customers to choose between menu items including small Fries, Hash Browns or a Side Salad. With 2,500 points, a Double Cheeseburger or Vegetable Deluxe is on the cards.
With 4,000 points, customers can choose between menu favourites like six Chicken McNuggets or a Big Mac.
Customers are also given the choice to donate their points to charities including Children in Need, FareShare and Ronald McDonald House Charities.
Points are converted to a cash donation, with 1,500 points translating to £1.50, 2,500 points becoming £2.50 and 4,000 points seeing the charity partner land a donation of £4.00.
McDonald’s said the move comes after a successful trial in the North West of England earlier this year.
Customers who are opted in to MyMcDonald’s Rewards and order and pay through the McDonald’s App will automatically earn points on their order – this includes McDelivery when ordered via the app.
Alternatively, customers can get a one-time code, which is available in the ‘code’ section of the app at the start of their order at Drive-Thru, Kiosk or Counter to earn points on their order.
Customers can start earning points on all orders by downloading and signing up to the McDonald’s App via Google Play or the Apple App Store.
McDonald’s UK and Ireland SVP and chief marketing officer, Michelle Graham-Clare said: “We’re incredibly excited to launch the MyMcDonald’s Rewards scheme in the UK. As well as rewarding our customers with our iconic menu items, we’re delighted to give customers the option of donating points to our brilliant charity partners, which we know will make an incredible difference to the lives of many thousands of young people and families across the country.
“We were delighted with the response from customers during our recent trial and I am so pleased we’re able to launch nationwide today.”